Having a social media policy makes a lot of sense. A social media policy encourages social media usage as well as encourages conduct that is beneficial for the organization. What are the prime reasons for having a policy? Productivity Would you have a telephone policy in place if more than half of your employees would talk during [...]
The first siteless post was titled: "Dumb & dumber". It's about the opportunity of interacting with your customers in places where they are: social networks. Now it's time to take a closer look at the opportunity. The opportunity is twofold: you can and you're - most of the time - alone. Let's elaborate on the [...]
What do Agent Orange, the Mizar flying car, Crocs and Foursquare have in common? They all made it to Time's list of 'The 50 Worst Inventions'. At siteless, we love flying cars, we hate Agent Orange and Crocs. Let's find out what our relation is with Foursquare. Foursquare is quickly becoming a force to be reckoned [...]
When you control your data and share it with you friends without the need of a hub or owned-by-someone-else's platform? When you own your own social graph? When you have full control over your online identity? When the social network provider is not making money based on your private data or browse history? When the social network software [...]
Should you have a CSO? Meaning a Chief Social Officer? Honestly, I don't care. What I do care about is the underlying question: Should organizations beef up their 'social' competencies and make a social media strategy? Let's start off with the first: the social competencies. Social media and social networks is BIG. Really big. If [...]
Mother's day 2010 is the #1 trend on Twitter today. A family - and thus - a social event. How are companies dealing with that? Most obvious suspects are the cards, flowers & postal services companies. Hallmark is great and not so great. Hallmark's homepage is all about mother's day - which is great. Hallmark [...]
Facebook is valued at USD 11.5B, according to sharespost, a marketplace for trading in private companies. Does this valuation make sense? It's really all about how you look at it. Facebook prime money-making machine is the traffic they generate and sell advertising space. A well established business model on the internet. But, there's a catch [...]
Organizations spend too much - if not all - of their online budget on site and traffic. People spend their time where they want to. And they don't want to spend it somewhere else. What companies should do is invest in going to their customers. There's no excuse for not doing it. There are plenty of reasons for doing it.